So when you’re designing that new brochure, or that email newsletter, invest in making it quality. Or at least pay the designers to teach you how to look at things from a user experience perspective. Do not go out and about with whatever color you choose for a hyperlink. Then add another. And another. Pretty soon your simple email has turned into a cornea-searing-depths-of-hell-FrontPage ’97- email that no one will read, well, since they have no eyes anymore.

Keep it clean and simple. Two colors for text, one for reading and one for highlighting. Keep font changes to a minimum. To me, a minimum is 1, a maximum is 3. Avoid the fonts Comic Sans, Curlz, Papyrus, and Impact. Do not use blue and purple for text colors, as a majority of Internet users still have IE forcing that horribleness on them, which is the default colors for hyperlinks and visited hyperlinks. Text the same color as hyperlinks will confuse the heck out of them.

Avoid high contrast looks- black text on white background (do as I say, not as I do. I haven’t had time to fine tune yet), green on blue, red on green, blue on yellow, etc.

And for Pete’s sake, whatever you do, don’t, under any circumstances